The first time I discovered Jim Goad's writing was late summer 1997 at a Borders Bookstore in NYC. There were two copies of "The Redneck Manifesto" on the sociology shelf. That was it. The publisher did almost nothing to promote this book. It wasn't even displayed at all. I knew nothing of the author. I decided to browse through it.

What a chance encounter! It was as if the book was tailor-made for my political outlook. Around that time, Noel Ignatiev's book "How the Irish Became White" and a whole genre of books about "whiteness" and "white privilege" were becoming very popular with leftists. I was bitter about the political left abandoning the working class and issues concerning economics in favor of race, gender, and a systematic program of thought reform in educational institutions. I thought I was alone in my feelings of betrayal. Jim Goad shared my rage and spoke for me.

I sat in a chair in the bookstore and actually laughed out loud at times reading "The Redneck Manifesto." I couldn't believe that a large corporate publisher (Simon & Schuster) printed it. I kept looking at the publisher's colophon on the spine of the book in disbelief. I bought it right away.

Goad's writing style is a mixture of counterculture, satire, mockery, sarcasm, and populist anti-elitism. He cuts through mindlessly accepted taboos and attacks political correctness. Mind-blowing, brilliantly angry, and wickedly funny.