Wow. If brands are "quite literally signs of life" then as living beings we are really in some deep sh*t. Of course, under neoliberalism we are all supposed to have already become "entrepreneurs of our lives," and therefore the CEOs of Brand-Me.
However, if branding itself (let alone branding of toxic tobacco products) is supposed to be a popular expression of life, then "life" has been reduced to its lowest economic denominator. This seems a paradoxical position for someone who avows the vitality of the aesthetic to take. #Brand-me-confused-by-this-consumerist-bullsh*t.
Wow. If brands are "quite literally signs of life" then as living beings we are really in some deep sh*t. Of course, under neoliberalism we are all supposed to have already become "entrepreneurs of our lives," and therefore the CEOs of Brand-Me.
However, if branding itself (let alone branding of toxic tobacco products) is supposed to be a popular expression of life, then "life" has been reduced to its lowest economic denominator. This seems a paradoxical position for someone who avows the vitality of the aesthetic to take. #Brand-me-confused-by-this-consumerist-bullsh*t.